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The countdown is on for The Meta Report: Haus’ most ambitious, large-scale research study to date. We've run 640 incrementality tests on Meta over the past 18 months, and we've put our analysis together in a report packed with insights. The report answers questions like:
Are Meta ads incremental?
Does Advantage+ work? How should you select the right balance of Advantage+ and Manual controls?
Should you invest in mid-funnel and upper-funnel campaigns?
What is the omnichannel halo effect of Meta ads?
Should you use Incremental Attribution?
Enter your email and we’ll send you Haus' exclusive The Meta Report when it drops on July 28, 2025.
