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Open Haus Podcast

Your can’t-miss marketing podcast.

Operationalizing MMM and Experiments

Olivia sits down with Haus experts and customers to explore how businesses can leverage experiments to better operationalize marketing mix model outputs.

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The Incrementality Awards: Highlighting The Best Measurement Learnings from 2025 + A Quick Mailbag

Olivia sits down with Measurement Strategist Tarek Benchouia to talk about their most valuable learnings and biggest surprises from 2025.

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Measure Big Bets With Time Tests

Olivia sits down with Applied Scientist Morgan Stockham to learn how Time Tests can help you measure the impact of big-ticket marketing efforts.

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Bridging the Marketing-Finance Gap

Olivia sits down with Raquel Alexander and Evan Fein to discuss the steps CMOs and CFOs can take to build trust and alignment.

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Google Ads In The Age Of AI

Haus Measurement Strategy Lead Ike Armstrong explains how to set up your Google Ads account amid the rise of new AI-led products and changing consumer search behavior.

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Incrementality AMA - An unfiltered conversation with Olivia Kory and incrementality experts

In our first-ever Open Haus AMA, Haus experts answer all your questions about marketing incrementality.

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In the Tariff Trenches With Michael Wieder, Co-founder and President of Lalo

How baby brand Lalo is thinking about customers, supply chain, and P&Ls during unprecedented tariffs.

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Winning Internationally: The Playbook for Global Expansion

Former Netflix growth marketer and current N26 CMO Juan Bongiovanni joins Open Haus to talk about the realities of scaling internationally.

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Capitalizing on Q5: How DTC + E-comm Brands Can Maximize January (And a Few Career Lessons, Too)

Perelel SVP of Growth and Digital Product Alex Nagourney shares short-term vs. long-term YouTube results, retesting campaigns every six months, and how to thrive as a subscription-based brand.

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The Science of Creative (And Other Hot Takes) with Uber and Dr. Squatch

Suraj Sundar of Dr. Squatch and Matt Yager of Uber join Open Haus to talk about performance creative with host Olivia Kory.

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Growth and Measurement Trends: Perspectives from a Marketing Leader

Rob Webb, a Growth Marketing Consultant and former SVP of Growth at Tonal, joins Open Haus to discuss growth and marketing trends.

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Mastering Mobile App Measurement

Noa Gutterman joins Open Haus to share insider insights on mobile app measurement from TextNow and VSCO.

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5 Mistakes Brands Make When Running Marketing Experiments

Joe Wyer, Head of Science at Haus, discusses five common mistakes brands make when running marketing experiments.

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Unpack Your Marketing's Impact on Amazon and Retail

Connor Dault, VP Growth and Digital Product at Caraway, joins Open Haus to talk omnichannel impacts.

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Marketing Measurement in a Post-Cookie Era

Venu Sports CMO Brian Borkowski (former SVP Marketing at FanDuel) joins Open Haus to discuss the value of experimentation in marketing.

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Attribution vs Traditional MMM vs Incrementality: The Ultimate Measurement Showdown

Haus Principal Economist Phil Erickson joins Open Haus to discuss different methods of marketing measurement.

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Is Your Marketing Actually Working? Getting Started with Incrementality

Zach Epstein and Olivia Kory dive into incrementality testing and how it complements solutions like MTAs and MMMs.

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