Causal MMM
It’s possible to like your MMM.
Know exactly where your next dollar should go with the receipts to back it up.
Trusted by global companies managing $30B+ in annual ad spend
Go to your next budget meeting knowing exactly where to cut, what to scale, and why.
Explainable models, not a black box.
Other MMMs
You get a report, but don’t know how your model got there — and it doesn’t match your experiments.
Haus’ Causal MMM
Get direct access to your model. Let experiments end the debate.
Weekly data that moves as fast as your business.
Other MMMs
Planning cycles are only getting faster. Most MMMs can’t keep up.
Haus’ Causal MMM
We update your model weekly, so your data moves as fast as your business.
Turn insights into decisions. Know if it worked.
Other MMMs
Most MMMs hand you a report with unrealistic recommendations, not next steps.
Haus’ Causal MMM
Map out scenarios, then let Architect, an agentic recommendation engine, turn each scenario into an action plan.
From omnichannel views to product-line details.
Other MMMs
Report on the entire business as a whole.
Haus’ Causal MMM
A number for every decision you make, at the granularity you need.
Clear signal delivers decision-ready data
Ground the model in experiments
Incrementality Experiments bring clear, causal signal on what’s really moving your business into your MMM.
Add your business context
Pricing, promotions, launches, holidays, and organic activity are all factored into your model and refreshed weekly.
Plan your mix with Causal MMM
Causal MMM translates complex, cross-channel marketing data into actionable budget recommendations.
Weekly results surface where to scale, where to pull back, and how each decision impacts your media mix.
Act fast with the Architect Agent
Architect, Haus’ Causal Marketing Agent, prioritizes weekly budget recommendations based on what moves will make the most impact.
