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Do YouTube Ads Still Perform?

Do YouTube Ads Still Perform?

Research Reports
Oct 14, 2026
Fast, Confident, and Wrong: The Risk of Noisy Incrementality Tests

Fast, Confident, and Wrong: The Risk of Noisy Incrementality Tests

Research Reports
Jul 23, 2026
How Film Studios and Streamers Measure Marketing ROI

How Film Studios and Streamers Measure Marketing ROI

Research Reports
Jun 25, 2026
Is AppLovin More Than a Hype Channel?

Is AppLovin More Than a Hype Channel?

Research Reports
Jun 18, 2026
Three Lessons Marketers Can Learn From a Failing Football Club

Three Lessons Marketers Can Learn From a Failing Football Club

Education
Apr 27, 2026
The Cyber Week Incrementality Report: How CTV, YouTube, and Paid Social Drive ROI

The Cyber Week Incrementality Report: How CTV, YouTube, and Paid Social Drive ROI

Research Reports
Dec 11, 2025
The TikTok Report

The TikTok Report

Research Reports
Dec 4, 2025
When Is Branded Search Worth the Investment?

When Is Branded Search Worth the Investment?

Research Reports
Sep 29, 2025
What To Test in Q4: Advice from Haus Experts

What To Test in Q4: Advice from Haus Experts

Education
Sep 16, 2025
Incrementality Experiments: A Comprehensive Guide

Incrementality Experiments: A Comprehensive Guide

Education
Sep 4, 2025
Optimizing Meta Ads: A Playbook for Brands

Optimizing Meta Ads: A Playbook for Brands

Education
Aug 15, 2025
Is Meta Incremental?

Is Meta Incremental?

Education
Aug 13, 2025
The Meta Report: Lessons from 640 Haus Incrementality Experiments

The Meta Report: Lessons from 640 Haus Incrementality Experiments

Research Reports
Jul 28, 2025
Optimizing Your Paid Media Mix in Economic Uncertainty: Your 5-Step Playbook

Optimizing Your Paid Media Mix in Economic Uncertainty: Your 5-Step Playbook

Education
May 26, 2025
How to Know If An Incrementality Test Result Is ‘Good’ – And What to Do About It

How to Know If An Incrementality Test Result Is ‘Good’ – And What to Do About It

Education
Mar 21, 2025
Do YouTube Ads Perform? Lessons From 190 Incrementality Tests

Do YouTube Ads Perform? Lessons From 190 Incrementality Tests

Research Reports
Mar 6, 2025
Conversion Lag Insights: How Haus Tests Can Help Optimize Q4 Budgets

Conversion Lag Insights: How Haus Tests Can Help Optimize Q4 Budgets

Research Reports
Sep 5, 2024
PMAX Experiments Revealed: Including vs. Excluding Branded Search Terms

PMAX Experiments Revealed: Including vs. Excluding Branded Search Terms

Research Reports
Aug 20, 2024
3 Ways to Perfect Your Prime Day Marketing Strategy

3 Ways to Perfect Your Prime Day Marketing Strategy

Education
Jun 26, 2024