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Measure incrementality,
make smarter marketing decisions

Launch experiments in minutes with the Haus marketing science platform. Measure the precise business impact of every advertising effort — online and offline.

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Optimizing billions in ad spend for the world's top companies

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The new standard of measurement: Incrementality

Check.

Incrementality

Experiments are the only way to prove that your marketing spend is driving incremental value.

Cross.

Traditional attribution

Correlation-based metrics – like clicks – are misleading and incomplete, privacy changes amplify attribution measurement pitfalls.

Answering business questions has never been easier

How incremental is each channel in my mix?
At what spend level do we reach diminishing returns?
What is the right mix of upper and lower funnel media?
Are discounts and promotional offers truly ROI positive?
What is the total impact of marketing on all sales?
Can I trust the ways ad platforms spend my budget?
Am I leaving money on the table by offering discounts?

SaaS Products

Grow your business with robust data science tools

Acquire customers

GeoLift

Configure on-demand regional experiments to measure the incrementality of your marketing investments.

OPTIMIZE CAMPAIGNS

Causal Attribution

Optimize your marketing investments with daily incrementality reporting.

Learn more

Comprehensive measurement

Comprehensive measurement

Test incrementality across all your marketing channels, identify and measure impact everywhere you sell.

A list of Haus integrations.

Fast & automated

Fast & automated

Design and launch experiments in minutes. Get results in as little as two weeks.

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Superior science

Superior science

Cutting-edge measurement techniques grounded in econometric models. No black boxes.

Science
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Uses data you already have

Uses data you already have

No pixels, cookies or PII. Privacy-durable solutions rooted in your own data.

A list of Haus integrations.
A list of Haus integrations.
A line chart with two lines. One is static but the other increases over time.
A list of dropdowns next to a bar chart.
A list of Haus integrations.

We’ve done this before

We are PhD economists and data scientists who have built these solutions before at companies like Amazon and Google. We built Haus to productize and democratize these tools for everyone.

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Your can’t-miss marketing podcast

Master marketing and ad measurement with insights from Open Haus.

Most recent

Episode
9
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Capitalizing on Q5: How DTC + E-comm Brands Can Maximize January (And a Few Career Lessons, Too)

Perelel SVP of Growth and Digital Product Alex Nagourney joins Open Haus to share short-term vs. long-term YouTube results, retesting campaigns every six months, and how to thrive as a subscription-based wellness brand.

Previous episodes

Episode
9
:
Capitalizing on Q5: How DTC + E-comm Brands Can Maximize January (And a Few Career Lessons, Too)

Episode
8
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The Science of Creative (And Other Hot Takes) with Uber and Dr. Squatch

Episode
7
:
Growth and Measurement Trends: Perspectives from a Marketing Leader

Episode
6
:
Mastering Mobile App Measurement

Episode
5
:
5 Mistakes Brands Make When Running Marketing Experiments

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