How Victoria Brandley Went from Early Haus Customer to Haus Measurement Strategist

There are many paths to Haus — but few are as full-circle as Victoria’s. We spoke to her about this unique journey, the moment she became an incrementality believer, and the collaborative culture of Haus Measurement Strategy. 

⏪ Can you tell me about your career journey and how you ended up at Haus?

Like many growth marketers, I started my career at an agency. I spent about a year and a half at GeistM, working across a variety of DTC subscription startups — health and wellness, apparel, pets, food — you name it. 

After that, I moved in-house to Prose, where I spent three years. I led our paid social initiative there, managing budgets in the millions. My main job was managing Meta, our largest channel. I also launched and built out our paid TikTok program, and that’s actually where I first learned about Haus. 

Fun fact: Prose was an early adopter of Haus. During that time, I worked closely with Nick Doren, leading our Haus initiative on the paid social side.

🧴 Talk us through that first exposure to incrementality testing while at Prose.

When Haus came in, I was super skeptical — mostly because I didn’t understand it and it wasn’t common. While incrementality testing is obviously super hot right now, it wasn’t widely discussed back then. Most brands were still all-in on multi-touch attribution. 

But Nick helped ramp us up quickly while our team learned on the fly. Then once I saw the results, I was fully convinced. These were results we could take actionable steps on — and because of that, we really did see the business shift.

🏡 So how did the opportunity to jump to Haus come about?

I was traveling in Japan and happened to be checking LinkedIn. (I know, I know. I shouldn’t be checking LinkedIn while traveling.) But I saw that Nick had posted something about Haus hiring Measurement Strategists, so I messaged him — at noon in Japan, which was one a.m. here — saying, “Hey, it’s literally been a month since we last talked; it’s me, I’m back.” And that kind of kicked off the whole process of me joining Haus.

📚 How’d you personally get up to speed on incrementality when you were just starting out?

I’m very much a learn-by-doing person. So those early days at Prose of getting results, talking through them with Nick, and acting on them were key to my learning. And when I joined Haus full-time, there were tons of onboarding resources, and I read all of them. These days, Haus has a ton of internal and external educational resources that I turn to regularly. 

📖 Something Haus prioritizes is transparency — being an open book regarding confidence intervals, what results mean, etc. How does that play out in your job?

That was something that really stuck out to me as a Haus customer. Obviously the team is phenomenal, and everyone's extremely smart — but I also felt like I knew more about the nuts-and-bolts of the product versus other solutions. We had another measurement solution that kept breaking, and we had no idea why. Meanwhile, Haus wasn’t breaking — it was solid and stable. 

Best of all, Haus just felt like part of our team. They didn’t feel like some external vendor who put us on the platform and let us sink or swim. I knew I could tap Nick and talk to him like a team member — run ideas by him, validate insights, and pick his brain. 

🤝 Now, on the other side, what does that sort of partnership look like each day?

It means showing up proactively when clients need support, even if they don’t explicitly ask. We’re not a media agency, but many of us are former media buyers who can offer strategic ideas. If a question falls outside my expertise — say, TV testing — I tap a teammate like Tarek or Rachel. We have experts across channels, and even though we’re remote, we collaborate constantly.

So I believe in Haus because I’ve seen its impact firsthand. As a customer, I saw those insights we got from the platform — insights we never had before. Now, to be here on the other side and see what this team accomplishes each day? It’s pretty incredible.