The Incrementality Blog

Research Reports

Articles tagged: Haus Spotlight

How to Turn Your MMM Into A Decision Engine, with Haus’ Hannah Perez

How to Turn Your MMM Into A Decision Engine, with Haus’ Hannah Perez

Jun 1, 2026

How Haus’ Tom O’Bara helps billion-dollar enterprises with their biggest marketing investment decisions

How Haus’ Tom O’Bara helps billion-dollar enterprises with their biggest marketing investment decisions

Mar 31, 2026

From Guesswork to Causal Truth: Measurement Lifer Feliks Malts’ Best Practices for Incrementality Testing

From Guesswork to Causal Truth: Measurement Lifer Feliks Malts’ Best Practices for Incrementality Testing

Jan 28, 2026

How Hoon Hong Uses Testing To Help Haus Customers Sharpen Their Storytelling

How Hoon Hong Uses Testing To Help Haus Customers Sharpen Their Storytelling

Sep 23, 2025

How An Applied Math Professor Turns Her Expertise Into Impact at Haus

How An Applied Math Professor Turns Her Expertise Into Impact at Haus

Jun 26, 2025

How Victoria Brandley Went from Early Haus Customer to Haus Measurement Strategist

How Victoria Brandley Went from Early Haus Customer to Haus Measurement Strategist

Jun 9, 2025

Why An Econometrics PhD Left Meta To Tackle Big Causal Questions at Haus

Why An Econometrics PhD Left Meta To Tackle Big Causal Questions at Haus

May 2, 2025

Why An Analytics Expert Left Agency Life to Become Haus' First Measurement Strategist

Why An Analytics Expert Left Agency Life to Become Haus' First Measurement Strategist

Apr 10, 2025

Why A Leading Economist From Amazon Came to Haus to Democratize Causal Inference

Why A Leading Economist From Amazon Came to Haus to Democratize Causal Inference

Mar 19, 2025

Why Magic Spoon’s Former Head of Growth Embraces Incrementality at Haus

Why Magic Spoon’s Former Head of Growth Embraces Incrementality at Haus

Mar 10, 2025