The Meta Report is Haus’ most ambitious research project to date, drawn from 640 incrementality experiments on Meta over the past 18 months. If you’re running paid campaigns on Meta, this will help you get smarter about what’s working, what’s not, and where the biggest opportunities are right now.
‍This comprehensive analysis answers crucial questions like:
- How incremental are Meta ads?
- Are Advantage+ campaigns effective?
- How can you strike a balance between Advantage+ and Manual controls?
- Should you invest in mid-funnel and upper-funnel campaigns?
- What are the omnichannel halo effects of Meta ads?
- Is Incremental Attribution showing promise?