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Do YouTube Ads Still Perform?

Do YouTube Ads Still Perform?

Research Reports
Oct 14, 2026
Is Meta’s Incremental Attribution Outperforming Standard Attribution?

Is Meta’s Incremental Attribution Outperforming Standard Attribution?

Research Reports
Jul 16, 2026
High Demand, Higher Stakes: Measurement During Peak Season

High Demand, Higher Stakes: Measurement During Peak Season

Education
Jul 9, 2026
What is an enterprise incrementality platform?

What is an enterprise incrementality platform?

Education
May 28, 2026
Is Your Marketing ROI Real? A Brief History of Scanners and Sales

Is Your Marketing ROI Real? A Brief History of Scanners and Sales

Education
Apr 13, 2026
How to Tie a Super Bowl Ad to Business Outcomes

How to Tie a Super Bowl Ad to Business Outcomes

Education
Feb 4, 2026
The Cyber Week Incrementality Report: How CTV, YouTube, and Paid Social Drive ROI

The Cyber Week Incrementality Report: How CTV, YouTube, and Paid Social Drive ROI

Research Reports
Dec 11, 2025
The TikTok Report

The TikTok Report

Research Reports
Dec 4, 2025
How are incrementality experiments different from A/B experiments?

How are incrementality experiments different from A/B experiments?

Education
Nov 5, 2025
Marketing Measurement: The Fundamentals

Marketing Measurement: The Fundamentals

Education
Oct 19, 2025
When Is Branded Search Worth the Investment?

When Is Branded Search Worth the Investment?

Research Reports
Sep 29, 2025
Can You Measure The Incrementality of Out-Of-Home (OOH) Marketing?

Can You Measure The Incrementality of Out-Of-Home (OOH) Marketing?

Education
Sep 26, 2025
Optimizing Meta Ads: A Playbook for Brands

Optimizing Meta Ads: A Playbook for Brands

Education
Aug 15, 2025
Is Meta Incremental?

Is Meta Incremental?

Education
Aug 13, 2025
Geo Experiments: The Fundamentals

Geo Experiments: The Fundamentals

Education
Aug 7, 2025
GeoFences: Precise Geographic Control for Marketing Experiments

GeoFences: Precise Geographic Control for Marketing Experiments

Haus Platform
Aug 6, 2025
The Meta Report: Lessons from 640 Haus Incrementality Experiments

The Meta Report: Lessons from 640 Haus Incrementality Experiments

Research Reports
Jul 28, 2025
When Is It Time To Start Incrementality Testing?

When Is It Time To Start Incrementality Testing?

Education
Jul 23, 2025
Why Incrementality? (And How to Start Testing)

Why Incrementality? (And How to Start Testing)

Education
Jul 11, 2025
Run Cleaner, More Accurate Holdout Tests with Haus Commuting Zones

Run Cleaner, More Accurate Holdout Tests with Haus Commuting Zones

Haus Platform
Jul 9, 2025
What's The Difference Between Test-Calibrated MMM and Causal MMM?

What's The Difference Between Test-Calibrated MMM and Causal MMM?

Education
Jul 7, 2025
Incrementality vs. Attribution: What's The Difference?

Incrementality vs. Attribution: What's The Difference?

Education
Jun 20, 2025
Building An Incrementality Practice: A Practical Guide

Building An Incrementality Practice: A Practical Guide

Education
Jun 13, 2025
Assembling A Marketing Measurement Plan

Assembling A Marketing Measurement Plan

Education
Jun 6, 2025
What Brands Should Be Thinking About In Advance of Prime Day 2025

What Brands Should Be Thinking About In Advance of Prime Day 2025

Industry News
Jun 5, 2025
Optimizing Your Paid Media Mix in Economic Uncertainty: Your 5-Step Playbook

Optimizing Your Paid Media Mix in Economic Uncertainty: Your 5-Step Playbook

Education
May 26, 2025
Incrementality Testing: The Fundamentals

Incrementality Testing: The Fundamentals

Education
May 22, 2025
What You’re Actually Measuring in a Platform A/B Test

What You’re Actually Measuring in a Platform A/B Test

Education
May 1, 2025
Understanding Incrementality Testing

Understanding Incrementality Testing

Education
Apr 2, 2025
Haus x Crisp: Measure What Matters in CPG Marketing

Haus x Crisp: Measure What Matters in CPG Marketing

Inside Haus
Mar 13, 2025
5 Signs It’s Time to Invest in Incrementality

5 Signs It’s Time to Invest in Incrementality

Education
Aug 9, 2023
The Secret to Comparing Marketing Performance Across Channels

The Secret to Comparing Marketing Performance Across Channels

Education
Mar 2, 2023
The Haus Viewpoint

The Haus Viewpoint

Inside Haus
Jan 18, 2023