Haus Named in Forrester's Marketing Measurement And Optimization Platforms Landscape

Haus is named in The Marketing Measurement And Optimization Platforms Landscape, Q3 2026, Forrester Research, Inc., September 22, 2026 – Forrester's overview of vendors and trends in this category.

Measurement that only explains what already happened doesn't help global enterprises decide what to fund next. So Haus built the stack differently.

Incrementality experiments are the backbone of the Haus platform – they establish what actually caused a result. These experiments power Causal MMM, which turns causal proof into budget allocation across marketing investments. Causal Attribution brings the same rigor down to daily and weekly decisions on a specific ad, ad set, or campaign. And Architect, Haus' causal marketing agent, turns all of it into recommended next best actions.

Better decisions and business outcomes are the end goal – not better dashboards, not more data. We believe the shift toward causal, decision-ready systems is the most important change happening in this category, and it's what Haus is built for.

Learn more and access the report on Forrester.com. Available to Forrester subscribers or for purchase.

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