Optimal Spend Level

Ad spend eventually hits a point of diminishing return

There are limits to how much you can invest in advertising before your key channels become saturated. Pinpointing your optimal spend level is challenging, but can drive enormous efficiencies.

Test for optimal spend

Run multi-cell experiments with Haus to draw your marginal return curve and identify the optimal spend level for each marketing channel.

Get your marginal return curve

Haus experiments enable you to run spend increase & spend decrease tests to understand your marginal return curve.

Learn how incrementality is impacted at various spend levels.

FanDuel optimizes spend levels on YouTube via 3-cell diminishing returns test

FanDuel wanted to understand the optimal level of investment in YouTube so they ran a 3-cell diminishing marginal returns test.

Case study