The Amazon Curveball in Orthofeet’s Brand Search Test
Orthofeet’s brand search test revealed that keeping DTC brand search active not only drives lift but also defends against Amazon capturing demand—highlighting the importance of measuring true impact across all sales channels.
AppLovin is all the rage right now — and many marketers are wondering if this channel is as impactful as the platform claims. Let's dive into 4 early test results here at Haus.
A/B/C Test Reveals the True Impact of Different Creative Strategies for Billion Dollar Brand
This test revealed that each creative variation is working hard for different business objectives and were effective for consumers at specific stages of their journey.
A Series of Three Incrementality Tests Prove Brand Search to Be Ineffective
This brand was spending a significant amount of money on Google brand search and wanted to understand if this tactic was driving incremental customer activations.
When measured outside of click based attribution, Meta upper funnel campaigns are efficient enough to become a part of Caraway’s evergreen, always-on strategy.
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