Smarter marketing investments start with Haus
Turn every insight into ROI with Haus’ AI-powered incrementality platform and expert guidance.
Optimizing billions in ad spend for the world's top companies
2000+
Experiments run per year
$15B+
Ad spend optimized per year
$400B+
Combined revenue of Haus customers
SaaS Products
Grow your business with robust data science tools
Design experiments
Haus splits geos into a treatment group that sees your ad and a holdout group that doesn’t.
Optimize with Copilot
Use Haus Copilot to design and optimize your experiment from hypothesis to post-treatment window.
Measure incrementality
After an experiment, compare how ads affect the treatment vs. holdout group to see an ad’s true incremental impact.
Align reporting to causal truth
Understand what tactics drive your business.
Allocate budget
Invest in the channels and campaigns that demonstrate incremental impact.
The latest from Haus
.png)
Causal Intelligence, Explained: How AI Powers Incrementality Testing at Haus
Causal Intelligence, Explained: How AI Powers Incrementality Testing at Haus
Haus is built on AI and machine learning that strengthens the speed, accuracy, and reliability of incrementality tests.
.png)
Now live in the Haus app, Time Tests estimate the incremental impact of a significant change to your business when test and control groups aren’t feasible.
.png)
The Cyber Week Incrementality Report: How CTV, YouTube, and Paid Social Drive ROI
The Cyber Week Incrementality Report: How CTV, YouTube, and Paid Social Drive ROI
We analyzed over a hundred incrementality tests before, during, and after BFCM 2025 and uncovered dramatic delayed conversion effects.
Can TikTok scale? How much omnichannel impact does TikTok have? Haus’ analyses of hundreds of TikTok incrementality tests answers these questions and more.
