GeoLift

Configure regional test & control experiments and measure incrementality through a self-serve platform.

Navigate growth with a reliable compass

Less accurate
More accurate

Attribution

Powered by Clicks

  • Limited by privacy changes
  • Can’t measure offline
  • Undervalues upper funnel

Traditional MMM

Powered by Correlation

  • Depends on outdated data
  • Lacks frequency and granularity
  • Time and cost intensive

Incrementality

Powered by Causality

  • Test/Control methodology
  • Based on actual sales data
  • Fast and actionable

Use GeoLift for:

Incrementality

Holdout testing to understand how marketing treatments drive sales.

Optimal spend level

Plot your spend on a diminishing marginal return curve to find the right investment levels.

Amazon + Retail

Measure across all sales channels including DTC, Amazon, and retail.

Media mix optimization

Compare the performance of two marketing treatments against one another.

New channel launches

Quantify the impact of launching into a new marketing channel.

Holidays and promotions

Identify the incrementality of discounts & promotions.

From question to experiment in minutes

Configure robust regional experiments on-demand with the statistical tools and controls to balance speed and precision.

How it works

An automated end-to-end solution, built by scientists, made for marketers.

You

1. Hypothesis

State your business question

Haus

2. Experiment Power

Configure test for your desired statistical power

3. Region Selection

Stratified sampling to split regions into test and control

4. Test Implementation

Execute campaign in the target regions

5. Statistical modeling

Increase precision with advanced synthetic control methods

6. Analysis & Insights

Translate results into actionable insights

“We theorized that YouTube was driving more value than could be measured by clicks . . . Using Haus, we found that not only has our YouTube spend been quite profitable, but ramping up is likely going to be a very good idea.”
Cody Plofker
CMO, Jones Road Beauty
Case study
“We knew our Ritual customer was on TikTok, but there was uncertainty around whether as a new channel, it could be an evergreen part of our mix. We are always trying to understand the incremental effects of our advertising, and with Haus, we were able to optimize our TikTok strategy.”
Winter Brooks
Associate Director, Paid Digital Media
Ritual
Case study
“We use Haus to validate the incrementality of paid ads on both our DTC & Amazon business. Insights from our experiments have unlocked growth opportunities that meaningfully improve our bottom line.”
Aaron Zagha,
CMO, Newton Living
Case study
“There has been a lot of industry chatter about whether PMAX campaigns overdeliver to brand terms and users who are not incremental. We used Haus to test and validate our assumptions, and the business impact was significant.”
Connor Dault
VP, Growth and Digital Product, Caraway
Case study
Privacy Durable

Privacy Durable

We use only your first-party data for measurement - no cookies, pixels, or 3rd party data necessary.

Test all your channels

Test all your channels

Standardize measurement and compare incrementality across any geo-targetable marketing channel, online or offline.

Measure Omni-channel Sales

Measure Omni-Channel Sales

Compare sales lift from your marketing across first and 3rd party e-commerce and offline channels.

Make informed investment decisions with Haus

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