Dean Gordon is back on Open Haus to break down different spend-level tests that can help you find the marginal efficiency of your marketing. If you like to roll up your sleeves and get nerdy with test design, this is the episode for you.
Table of contents:
– What is a spend-level test? (1:45)
– What are the different types of spend-level tests? (5:42)
– The most scientifically rigorous spend-level test (8:21)
– A spend-level test that minimizes account disruption (10:39)
– The easiest spend-level test to pull off (15:10)
– The least disruptive spend-level test of all (17:12)
And if you missed Dean's first episode all about channel diversification, watch it here.
This is our inaugural episode of Open Haus Playbook — bite-sized episodes that get tactical about more advanced measurement concepts. If there’s a topic you’d like us to cover, don’t hesitate to let us know.
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