No items found.

Winning Internationally: The Playbook for Global Expansion

Episode 10
Listen on Spotify

When a brand goes global, everything gets a bit more complex. Juan Bongiovanni, Chief Marketing Officer at N26, knows this firsthand. Having overseen growth and marketing at giants like Trade Republic, Netflix, and Quibi, Juan has thought deeply about what it takes to scale a brand internationally without losing what makes it unique.

On March 6, 2025, he joined Haus' Head of Strategy Olivia Kory for this latest session Open Haus to have a conversation about scaling a brand across multiple countries. He shared strategic insights on:

  • The value in focusing on similarities, rather than differences, when scaling globally
  • Regulations – the good, the bad, and the ugly
  • The logistics of pivoting away from the correlation-based metrics to incrementality testing
  • Why skepticism and humility are so important in marketing

Latest Open Haus episodes

See all

The World Class Measurement Playbook with Wayfair and SharkNinja

The World Class Measurement Playbook with Wayfair and SharkNinja

Olivia sits down with marketing analytics leaders from Wayfair and SharkNinja to learn about the playbooks driving their elite measurement programs.

Listen
 

Olivia and Chandler React to the Marketing Operators' Incrementality Episode

Olivia and Chandler React to the Marketing Operators' Incrementality Episode

Olivia and Chandler go clip by clip, adding commentary and insight to the Marketing Operators' recent deep dive into incrementality testing.

Listen
 

Beyond Meta and Google: A Framework For Diversifying Your Media Mix

Beyond Meta and Google: A Framework For Diversifying Your Media Mix

Haus Measurement Strategist Dean Gordon lays out his framework for diversifying your media mix beyond core marketing channels like Meta and Google.

Listen