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Olivia and Chandler React to the Marketing Operators' Incrementality Episode

Episode 19
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Olivia is joined by Haus Measurement Strategist Chandler Dutton to react to the Marketing Operatorsā€™ recent episode on incrementality. Olivia and Chandler talk:Ā 

  • Incrementality in Retention (4:00)
  • Using Haus to fend off vendors asking you for more money (11:52)
  • Articulating a hypothesis (13:47)
  • How to run a diminishing marginal returns test (16:45)
  • Progressive truth and tactical A/B tests (18:47)
  • Upper-funnel Measurement and Long-Term Effects (26:55)
  • Interaction effects between channels (36:30)
  • Creative wins (39:25)

If you haven't listened to the Marketing Operators' incrementality episode, check it out here: The Incrementality Playbook Every Ecommerce Marketer Needs

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