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The Modern Marketing OS: Live with Zach, Olivia, and Greg

Episode 21
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In our latest episode of Open Haus, CEO Zach Epstein, Chief Strategy Officer Olivia Kory, and VP of Product Greg Dale sit down to talk about the next evolution of the Haus platform.

First, Olivia outlines some of the unique challenges marketers face today and how the agentic era presents both opportunities and further complications.

Then, Zach and Greg dig into the what Haus has been building to give marketers the systems they need to win the agentic era. A lot of ground is covered — here's the breakdown:

  • Why marketing is harder than ever (2:09)
  • It’s a new era at Haus — here’s what that means (7:19)
  • Introducing Architect (11:00)
  • How signal, context, and action work together (19:55)
  • Haus ColdStart (23:43)
  • Causal MMM expansion (25:23)
  • Incrementality Index (28:58)
  • Causal Attribution (31:08)
  • Haus MCP (36:16)
  • More detail on Architect (37:55)
  • Common objections to agentic decisioning (47:15)
  • Q&A (50:35)

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