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Causal Attribution

Optimize your marketing investments with daily incrementality reporting

Get a more accurate view of your marketing ROI

Relying only on platform reported metrics means you might miss the full picture of your media effectiveness. Clicks and views show engagement, but they don’t prove that an ad caused conversions.

Understand the true impact of your ads and make decisions based on causation, not correlation.

Daily reporting, clearly calibrated for incrementality

Causal Attribution dynamically adjusts your platform reporting based on experiment results, allowing you to reallocate your budget to the channels and tactics that have the greatest incremental impact.

Bar chart showing lift
Automated

Automated

Haus automatically adjusts your platform data for incrementality - so you can focus on driving results instead of crunching numbers.

Dynamic

Dynamic

Data is refreshed daily, so you can see what's working and make snap, sound decisions based on your most recent experiment results.

Actionable

Actionable

Visualize your cost per incremental acquisition (CPIA) across marketing channels and campaigns in an instant – so you can make decisions on how to adjust your campaigns and move forward with confidence.

Table showing channel, spend, platform, and incremental incrase

How confident are you in what’s actually driving your growth?

Make better ad investment decisions with Haus.

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The Laws of Incrementality

Whether you’re new to incrementality or a testing veteran, The Laws of Incrementality apply no matter your measurement stack, industry, or job family.

Incrementality = experiments

Not all incrementality experiments are created equal

Incrementality is a continuous practice

Incrementality is unique to your business

Acting on incrementality improves your business