Health and Wellness
Why GrĂĽns Uses Incrementality Testing for Better Signal at Scale
Home and Garden
Why Sunday Starts Winning the Week on Monday Morning
Apparel, Shoes, and Accessories
How OluKai Unlocked a 20% CAC Reduction Overnight from Causal MMM
Meta
Google
Apparel, Shoes, and Accessories
ThredUp Doubles Down on Pinterest After a Decisive Haus Test
Pinterest
Beauty and Personal Care
Jones Road Beauty Uses A Fixed Geo Test to Measure Their Big Apple OOH Campaign
Out-of-home (OOH)
Apparel, Shoes, and Accessories
The Amazon Curveball in Orthofeet’s Brand Search Test
Google Brand Search
Beauty and Personal Care
How OSEA Measured the Incremental Impact of Programmatic Podcast Ads Across Shopify, Amazon, Ulta, and More
Programmatic Podcast
Children and Baby
Upper Funnel Tests on Meta and TikTok Reveal New, Incremental Audiences for Lalo
Meta
TikTok
Retail and CPG
How Haus Helped Jameson Measure One of the Largest OOH Activations in Brand History: The Sphere in Las Vegas
Out-of-home (OOH)
Early AppLovin Results Are In
AppLovin
Food and Beverage
Top-of-Funnel Creative Drives 13X the Lift of Lower-Funnel Creative for Javvy Coffee
Meta
Apparel, Shoes, and Accessories
Fresh Clean Threads Uncovers Meta's Incremental Impact on Amazon and DTC Sales
Meta
Beauty and Personal Care
Inkbox Incrementality Testing Reveals Omni-Sales Impact Across Channels, Boosting Snap iROAS by 127%
Snapchat
Financial Services