No items found.

Ike Armstrong

Measurement Strategy Lead
,
Haus
LinkedIn

Ike is a Measurement Strategy Lead at Haus, a role he’s held since 2024. Before joining Haus, he spent seven years in paid media — first agency-side running performance campaigns for enterprise clients, then leading acquisition in-house at Huckberry, the men’s lifestyle and apparel brand.

Articles by
Ike Armstrong

Is Your Marketing ROI Real? A Brief History of Scanners and Sales

Education
Apr 13, 2026

When brands cut prospecting to chase ROAS, they stop replenishing future demand – and history illustrates what happens next.

The Cyber Week Incrementality Report: How CTV, YouTube, and Paid Social Drive ROI

From the Lab
Dec 11, 2025

We analyzed over a hundred incrementality tests before, during, and after BFCM 2025 and uncovered dramatic delayed conversion effects.