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Phil Erickson

Principal Economist
,
Haus
LinkedIn

Phil is the Head of Science Strategy at Haus, leading the company's scientific direction and R&D roadmap. He previously led scaled causal modeling at Amazon, advising executives and supporting over $1 billion in annual investments. A PhD in Economics, Phil has spent his career researching and teaching econometrics and data science across academia and industry.

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Articles by
Phil Erickson

Why Identification Matters: Changing How We Think About MMM

Haus Platform
Nov 11, 2025

Identification is all about teasing out real causal relationships between tactics and outcomes — and it's the backbone of Haus’ Causal MMM.