Emily K. Schwartz leads Content and Brand at Haus. Her career began in journalism (NPR, Politico, The Washington Post, several magazines) before shifting into product management (AddThis/Oracle Data Cloud, Capital One, several startups) and ultimately comms, content, and brand. Originally from outside of Philadelphia, Emily currently lives in Northern Virginia and enjoys all things Philadelphia sports, tennis, travel, and style.
The Haus playbook for measuring tentpole brand campaigns
Can TikTok scale? How much omnichannel impact does TikTok have? Haus’ analyses of hundreds of TikTok incrementality tests answers these questions and more.
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Sure, the title's a mouthful – but attributing changes in data (ex: ‘my KPI went up') to certain factors (ex: ‘we increased ad spend’) is hard to do well.
Haus’ Customer Marketing Lead Maddie Dault and Success Team Lead Nick Doren dive into what you can incrementality test – and why now's the time.
To kick off our new Incrementality School series, three Haus incrementality experts weigh in describing a very fundamental concept.
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At this year's offsite, we dove into why – of all the companies, options, and career paths out there – our growing team chose Haus.