
Chandler is a Measurement Strategy Team Lead at Haus, consulting brands like Alo, Buck Mason, and StockX on how to drive incrementality in their marketing programs. He has worked brand-side at companies like Magic Spoon, Thuma, and Ten Thousand, driving growth & retention across DTC, Amazon, and retail.
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We analyzed over a hundred incrementality tests before, during, and after BFCM 2025 and uncovered dramatic delayed conversion effects.