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Report

The TikTok Report

Efficient, Scalable, or Both?

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Haus’ exclusive look into incrementality tests run on TikTok. The report answers questions like:

  • Can TikTok scale?
  • Is TikTok “demand capture” or “demand creation?”
  • How much omnichannel impact does TikTok drive?
  • Is TikTok a strong investment during promotional periods?
  • Is TikTok a strong new customer acquisition channel?

How confident are you in what’s actually driving your growth?

Make better ad investment decisions with Haus.

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The Laws of Incrementality

Whether you’re new to incrementality or a testing veteran, The Laws of Incrementality apply no matter your measurement stack, industry, or job family.

Incrementality = experiments

Not all incrementality experiments are created equal

Incrementality is a continuous practice

Incrementality is unique to your business

Acting on incrementality improves your business