Only 2 in 5 marketers say their measurement tools make it easier to act with confidence, according to Haus' 2026 Marketing Decision Confidence Index. Nearly half say their tools only make it somewhat easier, suggesting that many organizations still struggle to turn their data into the kind of evidence that earns real executive buy-in.
The problem isn't necessarily more data. It's that it's not enough to track and report on your campaigns anymore. You're expected to frame results, field pointed questions from finance, and turn raw numbers into decisions your leadership team can understand and get behind. That translation – from insight to executive-ready decision – is the hurdle many marketers and data analysts struggle to clear.
Join us Thursday, August 20, for a live session with Ike Armstrong, Haus Customer Marketing Lead, alongside Enterprise Measurement Strategists Kevin Keeley and Kim Waldbillig. Together, they've helped the world's top brands optimize over $30B in ad spend, and they'll walk through how the best-performing teams turn measurement into a real competitive advantage. Expect practical frameworks for evaluating the quality and relevance of your data, communicating results in a way finance and other executives can trust, and translating that evidence into decisions leadership will actually get behind.
In this session, you'll learn how to:
- Think critically about marketing data
- Speak to executive leadership, especially finance, about your results with clarity and credibility
- Connect marketing performance to the business outcomes leaders actually care about
- Use measurement insights to decide where to invest, scale, or change course
Whether you're presenting to the CFO, defending your media mix, or helping leadership decide what happens next, this session will help you do more than report on performance — it'll help you show the value of the work you're already doing.