Introducing Architect in Causal MMM: The AI Agent to Help You Grow

Are agents running your marketing? Probably not, and for good reason. You can’t defend a budget shift with “AI told me so.” But you can defend a budget shift if you know exactly how and why an AI agent is making recommendations.

That’s why we built Architect, Haus' agentic decision system. It integrates directly into Causal MMM and runs on your Incrementality Experiments, return curves, and confidence intervals to recommend budget moves and hit your targets.

Join us Wednesday, October 14 at 2 PM ET / 11 AM PT for a first look. You'll see how Architect moves from broad channel recommendations to specific budget moves, sizes every recommendation by confidence, and adjusts weekly based on new data. Once you act, Architect evaluates what changed and reports the impact, so you know what impact you’re driving, and Architect self-improves for next week.

You'll hear from Haus' Chief Strategy and Marketing Officer Olivia Kory, Chief Scientist Joe Wyer, and Product Manager Josh Fagel. We’re taking Q&A at the end, so come with questions for the team!