Incrementality Masterclass Chicago

Join Faith Shin from Wayfair and Shyam Varan from Grubhub for our next Incrementality Masterclass, an intimate, invite-only session built for marketing analytics and data science leaders. Across a series of fireside chats, we'll go deep on advanced incrementality practice - building a testing roadmap that holds up across global markets and promo calendars, measuring the hard stuff during peak season, and the role of causality in a well-calibrated MMM. We'll close with the Haus view on where marketing measurement goes next. Afterwards, stay for dinner to connect with peers working on the same problems.