GeoLift

Configure regional test & control experiments and measure incrementality through a self-serve platform.

Navigate growth with a reliable compass

Less accurate
More accurate
Not accurate in one spot

Attribution

Powered by Clicks

  • Limited by privacy changes
  • Can’t measure offline
  • Undervalues upper funnel
Not accurate scattered

Traditional MMM

Powered by Correlation

  • Depends on outdated data
  • Lacks frequency and granularity
  • Time and cost intensive
Accurate

Incrementality

Powered by Causality

  • Test/Control methodology
  • Based on actual sales data
  • Fast and actionable

Use GeoLift for:

Incrementality

Holdout testing to understand how marketing treatments drive sales.

Optimal spend level

Plot your spend on a diminishing marginal return curve to find the right investment levels.

Amazon + Retail

Measure across all sales channels including DTC, Amazon, and retail.

Media mix optimization

Compare the performance of two marketing treatments against one another.

New channel launches

Quantify the impact of launching into a new marketing channel.

Holidays and promotions

Identify the incrementality of discounts & promotions.

From question to experiment in minutes

Configure robust regional experiments on-demand with the statistical tools and controls to balance speed and precision.

How it works

An automated end-to-end solution, built by scientists, made for marketers.

You

1. Hypothesis

State your business question

Haus

2. Experiment Power

Configure test for your desired statistical power

3. Region Selection

Stratified sampling to split regions into test and control

4. Test Implementation

Execute campaign in the target regions with automatically implemented geo-holdouts

5. Statistical modeling

Increase precision with advanced synthetic control methods

6. Analysis & Insights

Translate results into actionable insights

Privacy Durable

Privacy Durable

We use only your first-party data for measurement - no cookies, pixels, or 3rd party data necessary.

Audience tracking is over: Apple privacy restrictions, California Consumer Privacy Act, Intelligent tracking prevention, Third-party cookie deprecation, General data
protection regulation
Test all your channels

Test all your channels

Standardize measurement and compare incrementality across any geo-targetable marketing channel, online or offline.

Google, Meta, X, Amazon, Snap, Youtube, TikTok, AppLovin, Hulu, Pinterest, Apple, The Trade Desk, podcasts, tv, outdoor, direct mail, OTT, and more.
Measure Omni-channel Sales

Measure Omni-Channel Sales

Compare sales lift from your marketing across first and 3rd party e-commerce and offline channels.

Amazon, Target, Shopify, Walmart, and many more.
Audience tracking is over: Apple privacy restrictions, California Consumer Privacy Act, Intelligent tracking prevention, Third-party cookie deprecation, General data
protection regulation
Google, Meta, X, Amazon, Snap, Youtube, TikTok, AppLovin, Hulu, Pinterest, Apple, The Trade Desk, podcasts, tv, outdoor, direct mail, OTT, and more.
Amazon, Target, Shopify, Walmart, and many more.