CustomerLift
Maximize incrementality and impact of your retention efforts through personalized marketing and promotions.
Treat each customer uniquely
Blanket, one-size-fits-all treatments and offers mean you are leaving money on the table.
Are promotions losing you money?
Optimize every customer interaction with causal AI
CustomerLift uses experimentation and cutting-edge methods to train a machine learning model that personalizes marketing treatments to drive the customer action you want.
No more blanket treatments for all.
Use CustomerLift for:
Offers and promotions
Test effectiveness and incrementality of different promotional offers, balancing engagement and profit.
Churn prediction
Learn what factors are most strongly correlated with customer churn and how to mitigate them.
Upsell and cross sell
Promote the right extras to the right customers.
Comms frequency
Optimize communication frequency for highest engagement without causing fatigue.
Satisfaction drivers
Learn what drives customer satisfaction and loyalty.
Seasonal Impact
Identify and respond to customer behavior changes due to seasonality.
Identify and maximize compliers
Apply state of the art causal machine learning to identify which customers are "Compliers" and will purchase incrementally due to a treatment.